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March 3, 2008

"We all go a little Mad (Ave.) sometimes ..."

How's this for niche marketing?

Obviously aware that consumers with a twisted sense of humor are gathering for the hit series "Dexter," advertisers are anchoring some of their less savory clients to the prime-time Sunday show.

During this week's episode - about the increasingly messy double life of a Miami forensic scientist-serial killer -- there wasn't a single commercial block that didn't showcase something of a sanguinary nature.

The evening began with a spot for the "30 Days of Night" zombie DVD and wound up with a preview for the upcoming creepfest "Shutter."

Wedged in between was DirecTV's takeoff on "Misery," with Kathy Bates reprising her Oscar-winning role as Annie Wilkes. This time, however, Annie shows author Paul Sheldon (James Caan) some mercy: She hobbles him ... but lets him keep high-def sports.

 Hey, when you've got a captive audience, you might as well get out the sledgehammer.

 Contact Lovell at glovell@aol.com


March 3, 2008 2:31 PM | | Comments (0)

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