Jordi Ortega, USC Annenberg/Getty Arts Journalism fellow in 2003, helped turn print into electronic pay dirt for a 2003 start-up independent tabloid, Latino Weekly, based in Los Angeles. And today it was announced that Latino Weekly''s electronic spin-off http://www.elatinoweekly.com/ (for which Ortega is video editor) is entering a global content partnership with Wizzard Media that will result in eLatino moving into broadcast. Articles in The Weekly and eLatinoweekly not only stress arts and entertainment, but they are published in English and Spanish.
Here's a quote you can take to the bank from the Wizzard Media press release:
The Latino market is poised for significant growth over the next two years. Recent in-house marketing research compiled by www.elatinoweekly.com shows that the U.S. Hispanic market is expected to reach purchasing power in the trillions of dollars by 2010. With almost 50% of U.S. Latinos under the age of 27, twice as many of them are moviegoers compared to any other population segment in the nation. In addition, 56% of U.S. based Latinos, 21% of South Americans and 18% in Central Americans are web users.
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