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November 3, 2008

The Problem in a Nutshell

Over at Life's a Pitch, an arts-marketing blog on ArtsJournal, Amanda Ameer beautifully crystallizes the trouble print journalism is having as it attempts to adapt to online publishing. The truly egregious example she cites comes from the League of American Orchestras' Symphony Magazine, but innumerable other publications have subjected would-be readers to similar "D'oh!" moments.

In this case, the magazine teases a piece by Rebecca Winzenried, saying, "American newspapers are eliminating classical-music critics at an ever-quickening pace. So what's next?" What's next, as Ms. Winzenried makes clear in the article, is a migration to online criticism. But you can't find that out merely by, say, clicking on the headline in the table of contents. If you do that, you don't get the article; instead, up pops a link that you can click on if you want to download the pdf.

What? What year is this?

Oh, my head....
November 3, 2008 8:15 PM | | Comments (0)

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