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December 8, 2008

At 17

The e-mail showed up in my inbox this morning, and I cringed as I read the subject line: "Support LAByrinth by joining THE 17 CAMPAIGN!" Another fund-raising pitch, this one from LAByrinth Theater Company, the innovative, guy-heavy troupe that boasts a long-term residency at the Public Theater and boldface name Philip Seymour Hoffman as co-artistic director.

A lot of excellent new work percolates at LAByrinth, much of it in the company's series of free staged readings, one of which operates under the spectacular name Live Nude Plays. So it wasn't the worthiness of the pitch that put me off; it was the seeming futility of launching a fund-raising campaign in this climate.

But LAByrinth, which is in its 17th year, is doing something rather clever here: It's asking for a mere $17 -- or, "if you can afford it," $17 per quarter, month or week.

If other arts organizations are willing to be this creative in their thinking, things might not get so bleak after all.
December 8, 2008 1:20 PM | | Comments (0)

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