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May 14, 2009

Even The Movies Are Ditching Newspapers

The most lucrative advertising in the A&E sections of newspapers has been from movie studios and theatre chains. But just like other advertisers, the movie industry has figured out that online ads are reaching their audiences more effectively. The Regal theatre chain, the largest in the US, says that its advertising in newspapers is "about a quarter of what it was in 1999, shrinking from $13,000 per screen average to $3,000 per screen last year." The trend is only accelerating:

We have conducted a number of surveys and analysis...clearly, customers are getting their movie and showtime information online, and newspaper has become a second or third choice.
May 14, 2009 11:50 AM | | Comments (0)

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