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Castles, Version 2.0
I'd offer two things to start:
- 1. Reporting on the arts. To me, the thing that seems to have suffered most as traditional publications have shed arts journalism is knowledgeable reporting on the arts. There are major American cities where there is little or no arts reporting. And the local reporting that does see print is often feeble. (this vs. this.) But I wonder - arts reporting was always a hard sell in the traditional press. Is that because it didn't have readership or because many editors thought it was too niche for a general audience? If so, in a niche economy maybe it does better?
- 2. Good ways of sorting through vast amounts of chatter and information and finding the "good stuff." I don't just mean key-word search alerts or new roundups or crowd-sourced story votes. I mean quality writing, provocative ideas, engaged debate, insightful reviews. There's plenty of all of this, but sorting through it to get there is onerous.
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"Sorting though the chatter and finding the good stuff" sounds like a perfect goal, and I'd think the NAJP would be in a great position to do this. As a reader, if something called the "National Arts Journalism Program" told me, "Here are the three best stories on Marina Abramovic as chosen by the top critics in America", or "If you're going to read one story on local arts funding, read this one." I'd probably listen. I'd also be thankful (and perhaps even willing to pay!) for the help.