How's this for niche
marketing?
Obviously aware that consumers with a twisted sense of
humor are gathering for the hit series "Dexter," advertisers are anchoring some
of their less savory clients to the prime-time Sunday show.
During this week's episode -
about the increasingly messy double life of a Miami forensic scientist-serial
killer -- there wasn't a single commercial block that didn't showcase something
of a sanguinary nature.
The evening began with a spot for the "30 Days of Night" zombie DVD and wound up with a preview for the upcoming creepfest
"Shutter."
Wedged in between was DirecTV's takeoff
on "Misery," with Kathy Bates reprising her Oscar-winning role as Annie Wilkes.
This time, however, Annie shows author Paul Sheldon (James Caan) some mercy:
She hobbles him ... but lets him keep high-def sports.
Hey, when you've got a captive audience,
you might as well get out the sledgehammer.
Contact Lovell at glovell@aol.com
Recent Comments