Results tagged “blogs” from ARTicles

Your newspaper's print circulation is declining. The staff is smaller. Your newsroom managers are so obsessed with boosting Internet traffic that they're waking up in the middle of the night screaming about hit counts and RSS feeds. So what do they want the arts staff to do?

Blog.

It's happening at papers all over. Managers are discovering that blogs about entertainment and the arts can drive traffic. Ours, at The Fresno Bee, is doing well. Not only that, but well written blogs can draw in regional and national audiences, which hit-count-loving corporate types love.

At a Newspaper Guild gathering at a Fresno pizza place last week, we got together to talk about the B word. Blogs are all the rage, of course, and editors who a couple of years ago wouldn't have known a browser from a button hole are now fretting over Top 10 read-stories lists and figuring out how to work "Facebook" into every lifestyle section headline.

April 29, 2008 8:37 PM |


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